“The books or the music in which we thought the beauty was located
will betray us if we trust to them; it was not in them, it only came through them,and what came through them was longing.
These things—the beauty, the memory of our own past—are good images of what we
really desire; but if they are mistaken for the thing itself they turn into dumb idols,breaking the hearts of their worshippers.
For they are not the thing itself; they are only the scent of a flower we have not found, the echo of a tune we have not heard, news from a country we have never yet visited.”
“If you do not believe in your product or service enough to offer it to your own family and friends, then you should question the value of what you are selling.
“When a man, whether he is a leader or follower, admits that he is “too busy” to change his plans, or to give attention to any emergency, he admits his inefficiency. The successful leader must be the master of all details connected with his position.”
“I do not believe in the immortality of the individual, and I consider ethics to be an exclusively human concern without any superhuman authority behind it.”
“God has not called you to be the best in the world at anything! He has called you to be the best you can be, given your background, experiences, opportunities, and abilities.”
“You could use the 80/20 rule. Give 80 percent of your effort to the top 20 percent (most important) activities. Another way is to focus on exceptional opportunities that promise a huge return. It comes down to this: give your attention to the areas that bear fruit.”
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