“The result is autobiographical, although whenever someone’s asked me over the course of these last three years just what the book is about, I’ve usually avoided such a description. An autobiography promises feats worthy of record, conversations with famous people, a central role in important events. There is none of that here.”
“Six Ways to Turn Desires into Gold. The method by which desire for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz: First: fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.) Second: determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”) Third: establish a definite date when you intend to possess the money you desire. Fourth: create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth: write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth: read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read—see and feel and believe yourself already in possession of the money.”
“Books constitute capital. A library book lasts as long as a house, for hundreds of years. It is not, then, an article of mere consumption but fairly of capital, and often in the case of professional men, setting out in life, it is their only capital.”
“When I examine myself and my methods of thought, I come to the conclusion that the gift of fantasy has meant more to me than any talent for abstract, positive thinking.”
“How do I fit in my area or department? • How do all the departments fit into the organization? • Where does our organization fit in the market? • How is our market related to other industries and the economy?”
“Violence never really deals with the basic evil of the situation. Violence may murder the murderer, but it doesn’t murder murder. Violence may murder the liar, but it doesn’t murder lie; it doesn’t establish truth. Violence may even murder the dishonest man, but it doesn’t murder dishonesty. Violence may go to the point of murdering the hater, but it doesn’t murder hate. It may increase hate. It is always a descending spiral leading nowhere. This is the ultimate weakness of violence: It multiplies evil and violence in the universe. It doesn’t solve any problems.”
“A proud man is always looking down on things and people; and, of course, as long as you are looking down, you cannot see something that is above you.”
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