“people knowledge is much more important than mere product knowledge.”

John C. Maxwell

“Sociologists tell us that even the most introverted individual will influence ten thousand other people during his or her lifetime! This amazing statistic was shared with me by my associate Tim Elmore.”

John C. Maxwell

“The challenge of leadership is to create change and facilitate growth.”

John C. Maxwell

“Recently I took my daughter Elizabeth out to a restaurant for lunch. The waitress, whose job it was to take care of people, made us feel that we were really inconveniencing her. She was grumpy, negative, and unhelpful. All of her customers were aware of the fact that she was having a bad day. Elizabeth looked up at me and said, “Dad, she’s a grump, isn’t she?” I could only agree with a look of disdain. Halfway through our experience I tried to change this woman’s negative attitude. Pulling out a $10 bill, I said, “Could you do me a favor? I’d like some change for this $10 bill because I want to give you a good tip today.” She looked at me, did a double take, and then ran to the cash register. After changing the money, she spent the next fifteen minutes hovering over us. I thanked her for her service, told her how important and helpful she was, and left a good tip. As we left, Elizabeth said, “Daddy, did you see how that lady changed?” Seizing this golden opportunity, I said, “Elizabeth, if you want people to act right toward you, you act right toward them. And many times you’ll change them.”

John C. Maxwell

“If you keep your mind active, regularly take on mental challenges, and continually think abuot the right things, you will develop the disciplined thinking that will help you with whatever you endeavor to do.”

John C. Maxwell

“In the end, people are persuaded not by what we say, but by what they understand.” 

John C. Maxwell

“Opportunity is in the eye of the beholder.”

John C. Maxwell

“Yo debo gobernar el reloj, no ser gobernada por él”

John C. Maxwell

“No, none of these things are the key. When it comes right down to it, I know of only one factor that separates those who consistently shine from those who don't: The difference between average people and achieving people is their perception of and response to failure. Nothing else has the same kind of impact on people's ability to achieve and to accomplish whatever their minds and hearts desire.”

John C. Maxwell

“Every time we choose action over ease we develop an increasing level of self-worth, self-respect, and self-confidence.”

John C. Maxwell

“You cannot separate your identity from your perspective. All that you are and every experience you’ve had color how you see things. It is your lens.”

John C. Maxwell

“If a man hasn’t discovered something he will die for, he isn’t fit to live.” —Martin Luther King Jr.”

John C. Maxwell

“I believe all of us can identify with the poet Carl Sandberg, who said, “There is an eagle in me that wants to soar and a hippopotamus in me that wants to wallow in the mud.” The key to success is following the impulse to soar more than the desire to wallow. And that is a never-ending struggle—at least it has been for me. I believe any successful person would be honest in saying, “I got to the top the hard way—fighting my own laziness and ignorance every step of the way.”

John C. Maxwell

“Always touch a person's heart before you ask him for a hand.”

John C. Maxwell

“Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.”

John C. Maxwell


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