“Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.”

John C. Maxwell

“Johann Wolfgang von Goethe emphasized, “Treat a man as he appears to be and you make him worse. But treat a man as if he already were what he potentially could be, and you make him what he should be.”

John C. Maxwell

“A winner knows how much he still has to learn, even when he is considered an expert by others. A loser wants to be considered an expert by others before he has learned enough to know how little he knows.”

John C. Maxwell

“Failure isn't so bad if it doesn't attack the heart. Success is all right if it doesn't go to the head.”

John C. Maxwell

“I’ve learned that if you want people to be impressed, you can talk about your successes; but if you want people to identify with you, it’s better to talk about your failures.”

John C. Maxwell

“Henry Ford, who said, “Don’t find a fault; find a remedy.” 

John C. Maxwell

“One of the most important things you can do as a leader is make sure you and your organization are delivering what you promised. The question I ask to make an assessment of this is “Did we exceed expectations?” This ensures my future success and that of my organization. The future is dim professionally for anyone who doesn’t exceed the expectations of customers or clients.”

John C. Maxwell

“What’s worse than training your people and losing them? Not training them and keeping them.”

John C. Maxwell

“Are you doing what you ask others to do?”

John C. Maxwell

“Few things will pay you bigger dividends in life than the time and trouble you take to understand people and build relationships

John C. Maxwell

“Nobody wants to be sold, but everyone wants to be helped.”

John C. Maxwell

“Quando entendemos o ponto de vista do próximo — entendemos o que ele está tentando fazer nove entre dez vezes ele está tentando fazer o que é certo.”

John C. Maxwell

“Pride is at the bottom of all great mistakes.”

John C. Maxwell

“Your ultimate goal as a leader should be to work hard enough and strategically enough that you have more than enough to give and share with others.”

John C. Maxwell

“A great team with no bench eventually collapses. The 17 Indisputable Laws of Teamwork”

John C. Maxwell


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