“people don’t function like machines. They have feelings. They think. They have problems, hopes, and dreams. Though people can be managed, they would much rather be led. And when they are led, they perform at a much higher level.”

“For the person trying to do everything alone, the game really is over. If you want to do something big, you must link up with others. One is too small a number to achieve greatness. That’s the Law of Significance.”

“When it comes to taking risks, I believe there are two kinds of people: those who don't dare try new things, and those who don't dare miss them.”

“«Decida qué hacer y hágalo; decida qué no hacer y no lo haga». La evaluación de prioridades, sin embargo, no es tan sencilla. Muchas veces las opciones no son blancas o negras, sino de muchos tonos grises. He descubierto que lo último que uno sabe es qué debe”

“One of the major keys to success is to keep moving forward on the journey, making the best of the detours and interruptions, turning adversity into advantage.”

“you have to experience a lot of failure to achieve success. And the more failure you go through, the higher your success."

“Ninety percent of all those who fail are not actually defeated. They simply quit.”

“Every time you speak to people, give them something to feel, something to remember, and something to do.”

“If a team is to reach its potential, each player must be willing to subordinate his personal goals to the good of the team.”

“If you're not failing, you're probably not really moving forward.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“As a leader, you don't earn any points for failing in a noble cause. You don't get credit for being "right" as you bring the organization to a halt. Your success is measured by your ability to actually take the people where they need to go. But you can do that only if the people first buy into you as a leader. That's the reality of the Law of Buy-In.”

“The reason most major goals are not achieved is that we spend our time doing second things first.”

“You can’t change where you started, but you can change the direction you are going. It’s not what you are going to do, but it’s what you are doing now that counts.”

“Somos los amos o las víctimas de nuestras actitudes. Es un asunto de decisión personal. Lo que ahora somos es el resultado de las decisiones tomadas ayer. Mañana seremos lo que decidamos ahora.”