“People can perceive a lot in seven seconds. They can decide that they do not want to hear anything a speaker has to say,”

“People’s minds are changed through observation and not argument.” People”

“The measure of a leader is not the number of people who serve him, but the number of people he serves.”

“Happiness simply cannot be relied upon as a measure of success.”

“how we view a person is reflected by how we treat a person.”

“Developing and maintaining integrity require constant attention. John Weston, chairman and CEO of Automatic Data Processing, Inc., says, “I`ve always tried to live with the following simple rule: Don`t do what you wouldn`t feel comfortable reading about in the newspapers the next day.” That`s a good standard all of us should keep.”

“I’ve learned that if you want people to be impressed, you can talk about your successes; but if you want people to identify with you, it’s better to talk about your failures.”

“When you are able to create a lonely place in the middle of your actions and concerns, your successes and failures slowly can lose some of their power over you.”

“How do I fit in my area or department? • How do all the departments fit into the organization? • Where does our organization fit in the market? • How is our market related to other industries and the economy?”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“BE THE COMMUNICATOR YOU WANT TO HEAR”

“Coach John Wooden would not have asked, “Why is it so difficult to realize that others are more likely to listen to us if first we listen to them?”

“The greatest enemy of good thinking is busyness.”

“Being simple is hard work.”

“Every successful person is someone who failed, yet never regarded himself as a failure.”