“Mark Twain said, “We should be careful to get out of an experience all the wisdom that is in it—not like the cat that sits down on a hot stove lid. She will never sit down on a hot stove lid again—and that is well; but also she will never sit down on a cold one anymore.”

“Be more concerned about making others feel good about themselves than you are making them feel good about you.”

“People don't care how much you know until they know how much you care.”

“The Situation Principle: Never let the situation mean more than the relationship.”

“Live to learn and you will really learn to live.”

“He who thinketh he leadeth and hath no one following him is only taking a walk.”

“Realize that the guys who criticize will minimize the guys whose enterprise rises above the guys who criticize and minimize.”

“When you do well, you think it’s worth it. When you sacrifice so much and you finally do well, it feels really good.”

“Recently I took my daughter Elizabeth out to a restaurant for lunch. The waitress, whose job it was to take care of people, made us feel that we were really inconveniencing her. She was grumpy, negative, and unhelpful. All of her customers were aware of the fact that she was having a bad day. Elizabeth looked up at me and said, “Dad, she’s a grump, isn’t she?” I could only agree with a look of disdain. Halfway through our experience I tried to change this woman’s negative attitude. Pulling out a $10 bill, I said, “Could you do me a favor? I’d like some change for this $10 bill because I want to give you a good tip today.” She looked at me, did a double take, and then ran to the cash register. After changing the money, she spent the next fifteen minutes hovering over us. I thanked her for her service, told her how important and helpful she was, and left a good tip. As we left, Elizabeth said, “Daddy, did you see how that lady changed?” Seizing this golden opportunity, I said, “Elizabeth, if you want people to act right toward you, you act right toward them. And many times you’ll change them.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“And do something positive in your corner of the world.”

“If you are willing to change your thinking, you can change your feelings.”

“People who achieve their potential do so because they invest in themselves every day.”

“successful people make right decisions early and manage those decisions daily.”

“You have not lived today until you have done something for someone who can never repay you.”