“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“you need to stop waiting for the man you want to become and start being the man you want to be.”

“You can’t build a relationship with everybody in the room when you don’t care about anybody in the room.”

“Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation and then guess what. After you start doing the thing, that’s when the motivation comes and makes it easy for you to keep on doing”

“Ninety percent of all those who fail are not actually defeated. They simply quit.”

“There is a great deal of difference between knowing and understanding. You can know a lot about something and not really understand it.”

“You cannot change your life until you change something you do every day.”

“You can't move people to action unless you first move them with emotion.... The heart comes before the head.”

“Leadership is more than management. Leadership is: • People more than projects • Movement more than maintenance • Art more than science • Intuition more than formula • Vision more than procedure • Risk more than caution • Action more than reaction • Relationships more than rules • Who you are more than what you do If you want to influence others, then you must learn to lead.”

“And most important, listen.”

“Goethe recommended, “Treat people as if they were what they ought to be, and you help them become what they are capable of becoming.”

“Achievement comes from the habit of good thinking.”

“The first key to greatness,” Socrates reminds us, “is to be in reality what we appear to be.”

“listener’s lean.”

“When you get right down to it, intentional living is about living your best story.”