“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Dream don't work unless you do”

John C. Maxwell

“We can change our whole life and the attitude of people around us simply by changing ourselves. —RUDOLF DREIKURS”

John C. Maxwell

“Cemetery communication: lots of people are out there, but nobody is listening.”

John C. Maxwell

“The greater the impact you want to make, the greater your influence needs to be. Whatever you will accomplish is restricted by your ability to lead others.”

John C. Maxwell

“Whom to Invite to Your Table As you bring people to your table to share ideas, be selective about whom you pick. Choose people who Understand the value of questions Desire the success of others Add value to others’ thoughts Are not threatened by others’ strengths Can emotionally handle quick changes in the conversation Understand their place of value at the table Bring out the best thinking in the people around them Have experienced success in the area under discussion Leave the table with a “we” attitude, not a “me” attitude”

John C. Maxwell

“Thinking for a Change shares the way that I think on a daily basis. My wife, Margaret, says it has more of my DNA than any of my other books.”

John C. Maxwell

“What people remember most is how you make them feel.”

John C. Maxwell

“It is easier to move from failure to success in from excuses to success.”

John C. Maxwell

“Reward only finished work: It’s good to praise effort, but you should never reward it.

John C. Maxwell

“What we do on some great occasion will depend on what we are; and what we are will be the result of previous years of self-discipline.”

John C. Maxwell

“You never really know something until you teach it to someone else.”

John C. Maxwell

“You will never change your life until you change something you do daily.”

John C. Maxwell

“The measure of a leader is not the number of people who serve him, but the number of people he serves.”

John C. Maxwell

“When you develop confidence, those around you—friends, family, and associates—will increase in their own confidence levels. Confidence breeds confidence.”

John C. Maxwell


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