“Johann Wolfgang von Goethe emphasized, “Treat a man as he appears to be and you make him worse. But treat a man as if he already were what he potentially could be, and you make him what he should be.”

“Your thinking, more than anything else, shapes the way you live. It’s really true that if you change your thinking, you can change your life.”

“La diferencia entre la gente mediocre y la gente de éxito es su percepción de y su reacción al fracaso. Ninguna”

“Pocas cosas ayudan a una persona como el ánimo. George M. Adams lo llamó «el oxígeno del alma».”

“It takes humility to seek feedback. It takes wisdom to understand it, analyze it and appropriately act on it.”

“Inspirar a otros para hacer un mejor trabajo es el logro de un líder.”

“You lose the respect of the best when you don’t deal properly with the worst.”

“The difference between average people and achieving people is their perception of and response to failure.”

“Leadership is responsible. Losing is unacceptable. Passion is unquenchable. Creativity is essential. Quitting is unthinkable. Commitment is unquestionable. Victory is inevitable.”

“Even the choicest words lose their power when they are used to overpower.”

“You cannot always control what happens to you, but you can control what happens in you.”

“People don’t remember what we think is important; they remember what they think is important.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“Efficiency is the foundation for survival. Effectiveness is the foundation for success. It’s Not How Hard You Work; It’s How Smart You Work”

“Vision isn’t enough—it must be combined with venture. It is not enough to stare up the steps; we must step up the stairs.”