“UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language.”

John C. Maxwell

People buy into the leader before they buy into the plan.”

John C. Maxwell

“People cannot perform in a way inconsistent with the way they see themselves.”

John C. Maxwell

“We cannot become what we need by remaining what we are.”

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“Will the reader turn the page?”

John C. Maxwell

“People don’t learn from people they don’t value.”

John C. Maxwell

“Don’t look—you might see. Don’t listen—you might hear. Don’t think—you might learn. Don’t make a decision—you might be wrong. Don’t walk—you might stumble. Don’t run—you might fall. Don’t live—you might die. I would like to add one more thought to this depressing list: Don’t change—you might grow.”

John C. Maxwell

“Leadership is developed, not discovered. It’s a process.

John C. Maxwell

“How do I fit in my area or department? • How do all the departments fit into the organization? • Where does our organization fit in the market? • How is our market related to other industries and the economy?”

John C. Maxwell

“Excellence connects.” 

John C. Maxwell

“Good leaders ask great questions that inspire others to dream more, think more, learn more, do more, and become more.” 

John C. Maxwell

“When special people touch our lives then suddenly we see how beautiful and wonderful our world can really be. They show us that our special hopes and dreams can take us far by helping us look inward and believe in who we are. They bless us with their love and joy through everything they give. When special people touch our lives they teach us how to live.”

John C. Maxwell

“The Cost and Expectation of Leadership Leviticus 7:33–35 Aaron, like many leaders throughout history, received a divine calling. God chose Aaron and his sons to serve as Israel’s priests and charged them with carrying out rituals and sacrifices on behalf of all Israelites. Scripture gives meticulous detail to their ordination and calling. Their conduct was to be beyond reproach—and God made it crystal clear that failure to uphold His established guidelines would result in death. Numerous accounts in the Book of Leviticus demonstrate the high cost and expectation that goes with a holy calling to leadership positions. As the high priest, Aaron was the only one authorized to enter the Most Holy Place and appear before the very presence of God. The Lord set Aaron apart for his holy work. Despite his high calling, Aaron struggled with his authority and later caved in to the depraved wishes of the people. He failed at a crucial juncture and led Israel in a pagan worship service, an abomination that led to the deaths of many Israelites. Aaron had been set apart for God’s service, but he chose to live and lead otherwise. The failure of a leader usually results in consequences far more grave than the fall of a non-leader. On the day Aaron failed, “about three thousand men of the people fell [died]” (Ex. 32:28). When leaders fail, followers pay the price.”

John C. Maxwell

“St. Francis of Assisi said, “Start doing what is necessary; then do what is possible; and suddenly you are doing the impossible.”

John C. Maxwell


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