“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

― John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

― John C. Maxwell

“The best way to become a person that others are drawn to is to develop qualities that we are attracted to in others.”

― John C. Maxwell

“Success can be defined as the progressive realization of a predetermined goal.”

― John C. Maxwell

“Good leadership isn’t about advancing yourself. It’s about advancing your team.

― John C. Maxwell

“Most people want to feel a part of the experience,”

― John C. Maxwell

“Charismatic people not only want to win, they want others to win too. That creates productivity.”

― John C. Maxwell

“Former US president Woodrow Wilson said, “If you want to make enemies, change something.”

― John C. Maxwell

“What do the people closest to you value? Make a list of the most important people in your life-from home, work, church, hobbies, and so on. After making the list, write what each person values most. Then rate yourself on a scale of 1 (poorly) to 10 (excellently) on how well you relate to that person's values. If you can't articulate what someone values or you score lower than an 8 in relating to that person, spend more time with him or her to improve.”

― John C. Maxwell

“People who think they’re leading but have no one following them are only taking a walk.”

― John C. Maxwell

“En lugar de compararse con otros, enfóquese en ser lo mejor que pueda ser.”

― John C. Maxwell

“Anytime you are in front of other people to communicate— whether it’s on a stage, in a boardroom, on a ball field, or across a coffee table—the visual impression you make will either help or hinder you.”

― John C. Maxwell

“And you will have greater credibility with your leader if you admit your shortcomings and refrain from making excuses.”

― John C. Maxwell

“Nothing speaks like results.”

― John C. Maxwell

“when the real leader speaks, people listen. Leadership is influence-nothing more, nothing less.”

― John C. Maxwell


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