“Money, without brains, always is dangerous. Properly used, it is the most important essential of civilization. The simple breakfast here described could not have been delivered to the New York family at a dime each, or at any other price, if organized capital had not provided the machinery, the ships, the railroads, and the huge armies of trained men to operate them.

Napoleon Hill

“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“When you approach every job enthusiastically in a spirit of friendly cooperation, you distinguish yourself from the vast majority of people.”

Napoleon Hill

“The Golden Rule means we should do unto others as we would wish them to do unto us if our positions were reversed.”

Napoleon Hill

“Most great people have attained their greatest success just one step beyond their greatest failure.”

Napoleon Hill

“If the thing you wish to do is right, and you believe in it, go ahead and do it! Put your dream across, and never mind what “they” say if you meet with temporary defeat, for “they,” perhaps, do not know that every failure brings with it the seed of an equivalent success.”

Napoleon Hill

“Before we can master an enemy, we must know its name, its habits, and its place of abode.”

Napoleon Hill

“Those who reach decisions promptly and definitely, know what they want, and generally get it.”

Napoleon Hill

“Remember that it is not the lawyer who knows the most law, but the one who best prepares his case, who wins.”

Napoleon Hill

“You were instructed, in the last of the six steps described in the chapter on Desire, to read ALOUD twice daily the WRITTEN statement of your DESIRE FOR MONEY, and to SEE AND FEEL yourself ALREADY in possession of the money! By following these instructions, you communicate the object of your DESIRE directly to your SUBCONSCIOUS mind in a spirit of absolute FAITH

Napoleon Hill

“You cannot succeed when surrounded by disloyal and unfriendly associates, no matter what may be the object of your definite chief aim. Success is built upon loyalty, faith, sincerity, co-operation and the other positive forces with which one must surcharge his environment.”

Napoleon Hill

“Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do.

Napoleon Hill

“MAKE YOUR DESIRES CLEAR, AND TO REDUCE THEM TO WRITING.” 

Napoleon Hill

“Every man who has accumulated a great fortune, has recognized the existence of this stream of life. It consists of one’s thinking process. The positive emotions of thought form the side of the stream which carries one to fortune. The negative emotions form the side which carries one down to poverty.”

Napoleon Hill

“Every man is what he is, because of the DOMI­NATING THOUGHTS which he permits to occupy his mind.”

Napoleon Hill


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