“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“FORD SAID, "I'LL BELT THE EARTH WITH DEPENDABLE MOTOR CARS," AND HE DID! His decision to trust his own judgment has already piled up a fortune far greater than the next five generations of his descendents can squander. For the benefit of those seeking vast riches, let it be remembered that practically the sole difference between Henry Ford and a majority of the more than one hundred thousand men who work for him, is this--FORD HAS A MIND AND CONTROLS IT, THE OTHERS HAVE MINDS WHICH THEY DO NOT TRY TO CONTROL.”

Napoleon Hill

“Those who reach decisions promptly and definitely, know what they want, and generally get it.”

Napoleon Hill

“One of the most common causes of failure is the habit of quitting when one is overtaken by temporary defeat.”

Napoleon Hill

“Accurate analysis of over 25,000 men and women who had experienced failure, disclosed the fact that lack of decision was near the head of the list of the 30 major causes of failure. This is no mere statement of a theory— it is a fact

Napoleon Hill

“Fix in your mind the exact amount of money you desire. It is not sufficient merely to say, ‘I want plenty of money.’ Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.) 2. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as ‘something for nothing’.) 3. Establish a definite date when you intend to possess the money you desire. 4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. 5. Write out a clear, concise statement of the amount of money you intend to acquire. Name the time limit for its acquisition. State what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. 6. Read your written statement aloud, twice daily, once just before retiring at night, and once after rising in the morning. AS YOU READ, SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.”

Napoleon Hill

“Success comes through the application of power, and power is attained through the cooperative efforts of other people. A negative personality will not induce cooperation.”

Napoleon Hill

“The turning point in the lives of those who succeed usually comes at the moment of some crisis, through which they are introduced to their ‘other selves’. John Bunyan”

Napoleon Hill

“If you give up before your goal has been reached, you are a "quitter." A QUITTER NEVER WINS AND A WINNER NEVER QUITS. Lift this sentence out, write it on a piece of paper in letters an inch high, and place it where you will see it every night before you go to sleep, and every morning before you go to work”

Napoleon Hill

“We refuse to believe that which we don't understand.”

Napoleon Hill

“Success in life depends upon happiness, and happiness is found in no other way than through SERVICE that is rendered in a spirit of love."

Napoleon Hill

“The object of this book is to help all who seek it, to learn the art of changing their minds from failure consciousness to success consciousness.”

Napoleon Hill

“Love is, without question, life’s greatest experience.”

Napoleon Hill

“If life hands you a lemon, don’t complain, but instead make lemonade to sell those who are thirsty from complaining.”

Napoleon Hill

“Man’s greatest motivating force is his desire to please woman! The hunter who excelled during prehistoric days, before the dawn of civilization, did so, because of his desire to appear great in the eyes of woman. Man’s nature has not changed in this respect. The “hunter” of today brings home no skins of wild animals, but he indicates his desire for her favor by supplying fine clothes, motor cars, and wealth. Man has the same desire to please woman that he had before the dawn of civilization. The only thing that has changed, is his method of pleasing. Men who accumulate large fortunes, and attain to great heights of power and fame, do so, mainly, to satisfy their desire to please women.”

Napoleon Hill


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