“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“INDECISION is the seedling of FEAR!”

Napoleon Hill

“La indecisión se cristaliza en la duda, ¡los dos se mezclan y se convierten en miedo!”

Napoleon Hill

“Power grows out of ORGANIZED KNOWLEDGE, but, mind you, it “grows out of it” through application and use!” 

Napoleon Hill

“This idea of starting at the bottom and working one’s way up may appear to be sound, but the major objection to it is this— too many of those who begin at the bottom never manage to lift their heads high enough to be seen by opportunity, so they remain at the bottom. It should be remembered, also, that the outlook from the bottom is not so very bright or encouraging. It has a tendency to kill off ambition. We call it “getting into a rut,” which means that we accept our fate because we form the habit of daily routine, a habit that finally becomes so strong we cease to try to throw it off. And that is another reason why it pays to start one or two steps above the bottom. By so doing one forms the habit of looking around, of observing how others get ahead, of seeing opportunity, and of embracing it without hesitation.” 

Napoleon Hill

“No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind.”

Napoleon Hill

“Cherish your vision and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.”

Napoleon Hill

“faith is the starting point of all accumulation of riches! faith is the basis of all “miracles,” and all mysteries which cannot be analyzed by the rules of science! faith is the only known antidote for failure! faith is the element, the “chemical” which, when mixed with prayer, gives one direct communication with Infinite Intelligence. faith is the element which transforms the ordinary vibration of thought, created by the finite mind of man, into the spiritual equivalent. faith is the only agency through which the cosmic force of Infinite Intelligence can be harnessed and used by man.”

Napoleon Hill

“Your big opportunity may be right where you are now.”

Napoleon Hill

“Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognise failure, will bring riches.”

Napoleon Hill

“Before we can master an enemy, we must know its name, its habits, and its place of abode.”

Napoleon Hill

“Remember, no more effort is required to aim high in life, to demand abundance and prosperity, than is required to accept misery and poverty.”

Napoleon Hill

“Most illness begins with a negative mind.”

Napoleon Hill

“THE SEVEN MAJOR NEGATIVE EMOTIONS (To be avoided) The emotion of FEAR The emotion of JEALOUSY The emotion of HATRED The emotion of REVENGE The emotion of GREED The emotion of SUPERSTITION The emotion of ANGER” 

Napoleon Hill

“Deliberately seek the company of people who influence you to think and act for yourself.”

Napoleon Hill


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