“First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter). Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.) Third. Establish a definite date when you intend to possess the money you desire. Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action. Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it. Sixth. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read— see and feel and believe yourself already in possession of the money.”

Napoleon Hill

“The starting point of all achievement is DESIRE. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.”

Napoleon Hill

“The object is to want money, and to become so determined to have it that you CONVINCE yourself you will have it. Only those who become "money conscious" ever accumulate great riches. "Money consciousness" means that the mind has become so thoroughly saturated with the DESIRE for money, that one can see one's self already in possession of it. To the uninitiated, who has not been schooled in the working principles of the human mind, these instructions may appear impractical. It may be helpful, to all who fail to recognize the soundness of the six steps, to know that the information they convey, was received from Andrew Carnegie, who began as an ordinary laborer in the steel mills, but managed, despite his humble beginning, to make these principles yield him a fortune of considerably more than one hundred million dollars. It may be of further help to know that the six steps here recommended were carefully scrutinized by the late Thomas A. Edison, who placed his stamp of approval upon them as being, not only the steps essential for the accumulation of money, but necessary for the attainment of any definite goal. The steps call for no "hard labor."

Napoleon Hill

“There is one quality that one must possess to win, and that is definiteness of purpose, the knowledge of what one wants and a burning desire to achieve it.”

Napoleon Hill

“Plain, unemotional words do not influence the subconscious mind. You will get no appreciable results until you learn to reach your subconscious mind with thoughts, or spoken words which have been well emotionalized with BELIEF.”

Napoleon Hill

“If you can't do great things, do small things in a great way.”

Napoleon Hill

“Remember, also, that every time you open your mouth in the presence of a person who has an abun­dance of knowledge, you display to that person, your exact stock of knowledge, or your LACK of it!”

Napoleon Hill

“Life is strange, and often imponderable!”

Napoleon Hill

“those whom you praise will see in you the qualities that you see in them. Your success in the application of this formula will be in exact proportion to your faith in its soundness.” 

Napoleon Hill

“Every failure carries with it the seed of an equivalent or greater reward’

Napoleon Hill


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