“I’ve learned that if you want people to be impressed, you can talk about your successes; but if you want people to identify with you, it’s better to talk about your failures.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Nothing speaks like results.”

John C. Maxwell

“The more tuned in you are to your purpose, and the more dedicated you are to growing toward it, the better your chances of reaching your potential, expanding your possibilities, and doing something significant.”

John C. Maxwell

“In general, there are no bad audiences; only bad speakers.”

John C. Maxwell

“For a team to succeed, responsibility must go down deep into the organization, down to the roots. Getting that to happen requires a leader who will delegate responsibility and authority to the team. Stephen Covey remarked, “People and organizations don’t grow much without delegation and completed staff work, because they are confined to the capacities of the boss and reflect both personal strengths and weaknesses.” Good leaders seldom restrict their teams; they release them.”

John C. Maxwell

“Vision isn’t enough—it must be combined with venture. It is not enough to stare up the steps; we must step up the stairs.”

John C. Maxwell

“You must have a long-range vision to keep you from being frustrated by short-range failures.”

John C. Maxwell

“To lead yourself, use your head; to lead others, use your heart.”

John C. Maxwell

“People who make growth their goal—instead of a title, position, salary, or other external target—always have a future.”

John C. Maxwell

“The rewards leaders give are counterbalanced by the results that their people give in return.”

John C. Maxwell

“An intentional life embraces only the things that will add to the mission of significance.”

John C. Maxwell

“One day when the Raiders were in Oakland, a reporter visited their locker room to talk to Ken Stabler. Stabler really wasn’t known as an intellectual, but he was a good quarterback. This newspaperman read him some English prose: “I would rather be ashes than dust. I would rather that my spark should burn out in a brilliant blaze than that it should be stifled by dry rot. I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy, impermanent planet. The proper function of man is to live, not to exist. I shall not waste my days in trying to prolong them. I shall use my time.” After reading this to the quarterback, the reporter asked, “What does this mean to you?” Stabler immediately replied, “Throw deep.” Go after it. Go out to win in life.”

John C. Maxwell

“Change is inevitable. Growth is optional.”

John C. Maxwell

“leadership is really more art than science.”

John C. Maxwell


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