“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“When talented teams don’t win, examine the leadership.”

John C. Maxwell

“Somos los amos o las víctimas de nuestras actitudes. Es un asunto de decisión personal. Lo que ahora somos es el resultado de las decisiones tomadas ayer. Mañana seremos lo que decidamos ahora.”

John C. Maxwell

“A person who has a dream knows what he is willing to give up in order to go up.”

John C. Maxwell

“People who wait for the one great opportunity often keep waiting.”

John C. Maxwell

“rise beyond your circumstances

John C. Maxwell

“One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.”

John C. Maxwell

“When values, thoughts, feelings, and actions are in alignment, a person becomes focused and his character is strengthened. That allows a leader to lead himself successfully.”

John C. Maxwell

“Tone, inflection, timing, volume, pacing—everything you do with your voice communicates something and has the potential to help you connect to or disconnect from others when you speak.”

John C. Maxwell

“No matter what our circumstances, our greatest limitation isn’t the leader above us—it’s the spirit within us.”

John C. Maxwell

“THE RIGHT AND WRONG PICTURE OF A DREAM I’ve studied successful people for almost forty years. I’ve known hundreds of high-profile people who achieved big dreams. And I’ve achieved a few dreams of my own. What I’ve discovered is that a lot of people have misconceptions about dreams. Take a look at many of the things that people pursue and call dreams in their lives: Daydreams—Distractions from Current Work Pie-in-the-Sky Dreams—Wild Ideas with No Strategy or Basis in Reality Bad Dreams—Worries that Breed Fear and Paralysis Idealistic Dreams—The Way the World Would Be If You Were in Charge Vicarious Dreams—Dreams Lived Through Others Romantic Dreams—Belief that Some Person Will Make You Happy Career Dreams—Belief that Career Success Will Make You Happy Destination Dreams—Belief that a Position, Title, or Award Will Make You Happy Material Dreams—Belief that Wealth or Possessions Will Make You Happy If these aren’t good dreams—valid ones worthy of a person’s life—then what are? Here is my definition of a dream that can be put to the test and pass: a dream is an inspiring picture of the future that energizes your mind, will, and emotions, empowering you to do everything you can to achieve it.”

John C. Maxwell

“French essayist Michel Eyquem de Montaigne wrote, “The value of life lies not in the length of days, but in the use we make of them; a man may live long yet live very little.” The truth is that you can spend your life any way you want, but you can spend it only once.”

John C. Maxwell

“People don’t learn from people they don’t value.”

John C. Maxwell

“You cannot always control what happens to you, but you can control what happens in you.”

John C. Maxwell

“THE DIFFERENCE THAT REALLY MAKES A DIFFERENCE”

John C. Maxwell


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