“Be more concerned about making others feel good about themselves than you are making them feel good about you.”

John C. Maxwell

“The first important step in weathering failure is learning not to personalize it.”

John C. Maxwell

“Recently I took my daughter Elizabeth out to a restaurant for lunch. The waitress, whose job it was to take care of people, made us feel that we were really inconveniencing her. She was grumpy, negative, and unhelpful. All of her customers were aware of the fact that she was having a bad day. Elizabeth looked up at me and said, “Dad, she’s a grump, isn’t she?” I could only agree with a look of disdain. Halfway through our experience I tried to change this woman’s negative attitude. Pulling out a $10 bill, I said, “Could you do me a favor? I’d like some change for this $10 bill because I want to give you a good tip today.” She looked at me, did a double take, and then ran to the cash register. After changing the money, she spent the next fifteen minutes hovering over us. I thanked her for her service, told her how important and helpful she was, and left a good tip. As we left, Elizabeth said, “Daddy, did you see how that lady changed?” Seizing this golden opportunity, I said, “Elizabeth, if you want people to act right toward you, you act right toward them. And many times you’ll change them.”

John C. Maxwell

“Don't let your learning lead to knowledge; let your learning lead to action.”

John C. Maxwell

“If you're not failing, you're probably not really moving forward.”

John C. Maxwell

“The greatest enemy of good thinking is busyness.”

John C. Maxwell

“The reason most major goals are not achieved is that we spend our time doing second things first.”

John C. Maxwell

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

John C. Maxwell

“People who make growth their goal—instead of a title, position, salary, or other external target—always have a future.”

John C. Maxwell

“Sometimes we are afraid because success puts pressure on us to continue to succeed.”

John C. Maxwell

“•Find someone to mentor. Once you reach a certain level in your leadership, the most valuable thing you have to give is yourself. Find someone to pour your life into. Then give him time and resources to become a better leader.”

John C. Maxwell

“Getters generally don’t get happiness; givers get it.”

John C. Maxwell

“Tell them how much you appreciate them.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“Holding a grudge is never positive or appropriate.”

John C. Maxwell


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