“Thinking is hard work; that’s why so few do it.”

“•Find someone to mentor. Once you reach a certain level in your leadership, the most valuable thing you have to give is yourself. Find someone to pour your life into. Then give him time and resources to become a better leader.”

“wisdom is knowing the right path to take. Integrity is taking it.”

“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“The measure of a great teacher isn’t what he or she knows; it’s what the students know.”

“Needless to say, you can love people without leading them, but you cannot lead people without loving them.”

“capítulo quinze A lei da vitória Líderes descobrem uma forma de a equipe vencer Você já pensou sobre o que diferencia os líderes que vencem dos que sofrem derrotas? O que é preciso para tornar uma equipe vencedora? É difícil identificar”

“You have to link what you want to say to what others’ needs are.”

“Just as personal values influence and guide an individual’s behavior, organizational values influence and guide the team’s behavior.”

“Attitude is one of the most contagious qualities a human being possesses.”

“Will the reader turn the page?”

“La mayor parte de las personas buscan la excepción en vez de ser excepcionales.”

“The vision of the leader becomes the aspiration of the people. The impact is incredible.”

“Followers tell you what you want to hear. Leaders tell you what you need to hear.”

“A Jeff Danziger cartoon shows a company president announcing to his staff, “Gentlemen, this year the trick is honesty.” From one side of the conference table, a vice president gasps, “Brilliant.” Across the table, another VP mutters, “But so risky.”