“If there is an effect in your life that you want more of, you merely need to trace it back to the causes and repeat the causes. If there is an effect in your life that you do not enjoy, you need to trace it back to the causes and get rid of them.”

Brian Tracy

“Success is the ability to solve problems as well. A goal or an objective unachieved, in any area, is merely a problem unsolved. This is why a systematic approach to problem solving, one that works at a higher level and more consistently, is absolutely vital for you to achieve the maximum success that is possible for you. Think”

Brian Tracy

“If you have to eat two frogs, eat the ugliest one first." This is another way of saying that if you have two important tasks before you, start with the biggest, hardest, and most important task first.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

Brian Tracy

“The PREP Formula Once you have your points, you can use the “PREP” formula for each point in your presentation. P: Point of View State your opinion, idea, or fact at the beginning. R: Reasons State your reasons for holding this point of view. E: Example Reinforce your point of view with an example. P: Point of View Restate your first “P” to emphasize your idea and to come full circle.”

Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

Brian Tracy

“In Re-framing, you interpret the event in a positive way. You change your language . Instead if defining it as a problem you re-frame it as a situation . A problem is something that is upsetting and stressful. A situation is something that you simply deal with .”

Brian Tracy

“No person or situation can make you fed anything-it is only the way you think about a situation that makes you feel the way you do.”

Brian Tracy

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

Brian Tracy

“Hold yourself responsible for a higher standard than anyone else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself and be lenient to everyone else.” —HENRY WARD BEECHER, NINETEENTH-CENTURY CLERGYMAN”

Brian Tracy

“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“If there is one thing I know, it is this, rich people are remarkably unremarkable.”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“The foundation of self-confidence, the basis of boldness and self-assertion, is a deep inner trust, based on living a life of perfect integrity, and disciplining yourself to live consistent with your highest values in every situation.”

Brian Tracy


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