“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“Everything you do is triggered by an emotion of either desire or fear.”

Brian Tracy

“Courage is the ladder on which all the other virtues mount.” —CLARE BOOTHE LUCE When things go wrong, when you experience sudden reversals and disappointments, your natural tendency will be to respond with negativity, fear, and anger. Whenever you feel hurt or threatened by loss or criticism, you react to protect yourself with the fight-or-flight response. As a leader, your first job is to take firm control over your mind and emotions, and then to take control over the situation, in that order. Leaders focus on the future, not the past. They focus on what can be done now to resolve the problem or improve the situation. They focus on what is under their control, their next decisions and actions. You must do the same.”

Brian Tracy

“Future intent influences and often determines present actions.”

Brian Tracy

“Disciplining yourself to do what you know is right and important, although difficult, is the high road to pride, self-esteem, and personal satisfaction. "  Brian Tracy ”

Brian Tracy

“If you want to be successful faster, you must double your rate of failure. Success lies on the far side of failure.”

Brian Tracy

“Goals are the fuel in the furnace of achievement. The bigger your goals and the clearer they are, the more excited you become about achieving them. The more you think about your goals, the greater becomes your inner drive and desire to accomplish them.” 

Brian Tracy

“One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential.”

Brian Tracy

“Move out of Your Comfort Zone”

Brian Tracy

“Disciplining yourself to do what you know is right and importance, although  difficult, is the highroad to pride, self-esteem, and personal satisfaction.”

Brian Tracy

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. JAMES T. McCAY”

Brian Tracy

“Look for the good in every person and every situation. You'll almost always  find it.”

Brian Tracy

“If there is one thing I know, it is this, rich people are remarkably unremarkable.”

Brian Tracy

“The Key to Success is Action”

Brian Tracy


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