“The price of success must be paid in full, in advance.”

Brian Tracy

“Decide upon your major definite purpose in life and then organize all your activities around it.”

Brian Tracy

“It is not failure itself that holds people back; it is the fear of failure that paralyzes you.”

Brian Tracy

“Future intent influences and often determines present actions.”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“People invariably seek the fastest and easiest way to get the things they want, right now, with little or no concern for the long-term consequences of their behaviors.”

Brian Tracy

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

Brian Tracy

“Help yourself warm up and prepare mentally by repeating, “I feel happy! I feel healthy! I feel terrific!” It is not possible for you to talk positively to yourself, using words like this, without immediately feeling happier and more confident.”

Brian Tracy

“Always give without remembering and always receive without forgetting.”

Brian Tracy

“One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“If you can get yourself to read 30 minutes a day, you're going to double your income every year.”

Brian Tracy

“The better and more persuasively you speak, the more you like yourself. The more you like yourself, the more optimistic and confident you are. The more you like yourself, the more positive and personable you are in your relationships with others. The more you like yourself, the healthier, happier, and more positive you become in everything you do.”

Brian Tracy


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