“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

― Brian Tracy

“The greatest problem of human life is fear. It is fear that robs us of happiness. It is fear that causes us to settle for far less than we are capable of. It is fear that is the root cause of negative emotions, unhappiness and problems in human relationships.”

― Brian Tracy

“Never talk about the content. Talk about the outcome.”

― Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

― Brian Tracy

“You become what you think about most of the time”

― Brian Tracy

“Life is like a combination lock; your job is to find the numbers, in the right orders, so you can have anything you want.”

― Brian Tracy

“Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.”

― Brian Tracy

“All change is from the inner to the outer. All change begins in the self-concept. You must become the person you want to be on the inside before you see the appearance of this person on the outside.”

― Brian Tracy

“You can become proficient with a computer. You can become a terrific negotiator or a super salesperson. You can learn to speak in public. You can learn to write effectively and well. These are all skills you can acquire as soon as you decide to and make them a priority. Three”

― Brian Tracy

“Rule: Continuous learning is the minimum requirement for success in any field.”

― Brian Tracy

“Rule: It is the quality of time at work that counts and the quantity of time at home that matters.”

― Brian Tracy

“rule, once again, is that every minute spent in planning and creating checklists will save you ten minutes in execution and getting the job done

― Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

― Brian Tracy

“The success you are enjoying today is the result of the price you have paid in the past.”

― Brian Tracy

“The seventh key is that you must have a major definite purpose for your life. You must have one goal that, if you accomplish it, can do more to help you improve your life than any other single goal.”

― Brian Tracy


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