“You perform as well as you believe yourself capable of performing. You are as effective as you believe yourself to be in whatever you do. You can never be better or different on the outside than you believe yourself to be on the inside.”

― Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

― Brian Tracy

“How shall we live in order to be happy?” Your ability to ask and answer that question correctly for yourself—and then to follow where your answer leads you—will largely determine whether you achieve your own happiness, and how soon.”

― Brian Tracy

“The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.”

― Brian Tracy

“Just as your car runs more smoothly and requires less energy to go faster and  farther when the wheels are in perfect alignment, you perform better when your  thoughts, feelings, emotions, goals, and values are in balance.”

― Brian Tracy

“The more you seek security, the less of it you have. But the more you seek  opportunity, the more likely it is that you will achieve the security that you  desire.”

― Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

― Brian Tracy

“Your success in life will be in direct proportion to what you do after you do what you are expected to do.”

― Brian Tracy

“The price of success must be paid in full, in advance.”

― Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

― Brian Tracy

“No one lives long enough to learn everything they need to learn starting from  scratch. To be successful, we absolutely, positively have to find people who  have already paid the price to learn the things that we need to learn to achieve  our goals.”

― Brian Tracy

“The biggest mistake we could ever make in our lives is to think we work for anybody but ourselves.”

― Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

― Brian Tracy

“You are where you are and what you are because of yourself. Everything you are today, or ever will be in the future, is up to you. Your life today is the sum total result of your choices, decisions and actions up to this point. You can create your own future by changing your behaviors. You can make new choices and decisions that are more consistent with the person you want to be and the things you want to accomplish with your life.”

― Brian Tracy

“Don't fight your thoughts. Allow them to come, but don’t cling to them. The small gaps between thoughts create the power in meditation.”

― Brian Tracy


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