“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

“The more you discipline yourself to use your time well, the happier you will feel and the better will be the quality of your life in every area.”

“There is an old saying that "by the yard it's hard; but inch by inch, anything's a cinch!”

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

“The great summary statement of all religions, philosophies, metaphysics, psychology, and success is this: You become what you think about most of the time. Your outer world ultimately becomes a reflection of your inner world. Your outer world of experience mirrors back to you what you think about most of the time. Whatever you think about continuously emerges in your reality.”

“You'll always get out of life what you put in-and you control what you put in.”

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

“The world is full of people who are waiting for someone to come along and motivate them to be the kind of people they wish they could be. The problem is that no one is coming to the rescue. These”

“Sometimes we need to let go of things in our lives to make room for better things. Stress less and live more. Don't waste your energy, when you have the choice to be happy.”

“The success you are enjoying today is the result of the price you have paid in the past.”

“Always choose the future over the past. What do we do now?”

“Rule: It is the quality of time at work that counts and the quantity of time at home that matters.”

“your ability to select your most important task at each moment, and then to get started on that task and to get it done both quickly and well, will probably have more of an impact on your success than any other quality or skill you can develop.”

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”