“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

Brian Tracy

“A major reason for procrastination is a feeling of inadequacy, a lack of confidence, or an inability in a key area of a task. Feeling weak or deficient in a single area is enough to discourage you from starting the job at all.”

Brian Tracy

“It is impossible to succeed without failing.” 

Brian Tracy

“To earn more, you must learn more.”

Brian Tracy

“Always give without remembering and always receive without forgetting.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“Live your life in every way to earn and keep the respect of the people you respect.”

Brian Tracy

“Any thought or action that you repeat over and over will eventually become a new habit.”

Brian Tracy

“Courage is the ladder on which all the other virtues mount.” —CLARE BOOTHE LUCE When things go wrong, when you experience sudden reversals and disappointments, your natural tendency will be to respond with negativity, fear, and anger. Whenever you feel hurt or threatened by loss or criticism, you react to protect yourself with the fight-or-flight response. As a leader, your first job is to take firm control over your mind and emotions, and then to take control over the situation, in that order. Leaders focus on the future, not the past. They focus on what can be done now to resolve the problem or improve the situation. They focus on what is under their control, their next decisions and actions. You must do the same.”

Brian Tracy

“It doesn't matter where you are coming from. All that matters is where you are  going.”

Brian Tracy

“Nobody works better under pressure. They just work faster.”

Brian Tracy

“If it’s to be, it’s up to me!”

Brian Tracy

“When you set more goals, try more things, engage in more activities, and explore more opportunities, your probabilities of success increase dramatically.”

Brian Tracy

“Your most valuable asset can be your willingness to persist longer than anyone else.”

Brian Tracy


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