“Commit yourself to lifelong learning. The most valuable asset you'll ever have is your mind and what you put into it.”

Brian Tracy

“The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good. ”

Brian Tracy

“Whatever you believe, with feeling, becomes your reality.”

Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“Epictetus, a Greek philosopher, once wrote, “Circumstances do not make the man. They merely reveal him to himself.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“Just find out what other successful people do and do the same things until you get the same results. Learn from the experts. Wow! What an idea. Success”

Brian Tracy

“If there is an effect in your life that you want more of, you merely need to trace it back to the causes and repeat the causes. If there is an effect in your life that you do not enjoy, you need to trace it back to the causes and get rid of them.”

Brian Tracy

“If you wish to achieve worthwhile things in your personal and career life, you must become a worthwhile person in your own self-development.”

Brian Tracy

“Concentrate all your thoughts on the task at hand. The sun’s rays do not burn until brought to a focus.” 

Brian Tracy

“It doesn't matter where you are coming from. All that matters is where you are  going.”

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“You can’t decide to value your child sometimes, and then put a game of Farmville, or golf, or a scrapbooking session before kids on other days. Values are non-negotiable like that.”

Brian Tracy

“As Pat Riley, the basketball coach, said, "Anytime you stop striving to get better, you're bound to get worse.”

Brian Tracy


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