“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“Those people who develop the ability to continuously acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.”

Brian Tracy

“The act of taking the first step is what separates the winners from the losers.”

Brian Tracy

“The Law of Forced Efficiency says, “There is never enough time to do everything, but there is always enough time to do the most important things.”

Brian Tracy

“Epictetus, a Greek philosopher, once wrote, “Circumstances do not make the man. They merely reveal him to himself.”

Brian Tracy

“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”

Brian Tracy

“There is a special way that you can accelerate your progress toward becoming the highly productive, effective, efficient person that you want to be.”

Brian Tracy

“Hold yourself responsible for a higher standard than anyone else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself and be lenient to everyone else.” —HENRY WARD BEECHER, NINETEENTH-CENTURY CLERGYMAN”

Brian Tracy

“The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary.”

Brian Tracy

“Do not wait; the time will never be “just right.” Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.

Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

Brian Tracy

“Your success in life will be in direct proportion to what you do after you do what you are expected to do.”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“The key to success is action.”

Brian Tracy

“I've found that luck is quite predictable. If you want more luck, take more  chances, Be more active, Show up more often.”

Brian Tracy


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