“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

― Brian Tracy

“The most important success principle of all was stated by Elbert Hubbard, one of the most prolific writers in American history, at the beginning of the twentieth century. He said, ‘Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

― Brian Tracy

“Your mind is designed in such a way that you cannot have an idea on the one hand without also having the ability to bring that idea into reality on the other. The very existence of an idea in your conscious mind means that you have within you and around you the capacity to turn it into reality. The only question you have to answer is, How badly do you want it?”

― Brian Tracy

“Your mental picture of yourself has a powerful effect on your behavior. Visualize yourself as the person you intend to be in the future. Your self-image, the way you see yourself on the inside, largely determines your performance on the outside. All improvement in your outer life begins with improvements in your mental pictures, on the inside.”

― Brian Tracy

“The way you give your name to others is a measure of how much you like and  respect yourself.”

― Brian Tracy

“Courage is a habit that is learned by acting courageously whenever the quality of courage is required.”

― Brian Tracy

“Discipline is what you must have to resist the lure of excuses. It is self-discipline that enables you to “vote yourself off the island.” It is the key to a great life and, without it, no lasting success is possible.”

― Brian Tracy

“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.”

― Brian Tracy

“Awareness is the starting point of every quest and the outcome of every journey.”

― Brian Tracy

“Just find out what other successful people do and do the same things until you get the same results. Learn from the experts. Wow! What an idea. Success”

― Brian Tracy

“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”

― Brian Tracy

“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

― Brian Tracy

“A person who really likes himself or herself has high self-esteem and therefore a positive self-concept. When you really like yourself in a particular role, you perform at your best in that role.”

― Brian Tracy

“The price of success must be paid in full, in advance.”

― Brian Tracy

“The Key to Success is Action”

― Brian Tracy


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