“knowing how to deal with change effectively is a primary requirement for living successfully in perhaps the most exciting time in all of human history ”

Brian Tracy

“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“Discipline is what you must have to resist the lure of excuses”

Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“Between you and every goal that you wish to achieve, there is a series of obstacles, and the bigger the goal, the bigger the obstacles. Your decision to be, have and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.”

Brian Tracy

“The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good. ”

Brian Tracy

“Rule: It is the quality of time at work that counts and the quantity of time at home that matters.”

Brian Tracy

“If you don’t spend quality time with your loved ones or do things that are important in your life, someone or something less important will take up your time. 3)”

Brian Tracy

“Your mind is designed in such a way that you cannot have an idea on the one hand without also having the ability to bring that idea into reality on the other. The very existence of an idea in your conscious mind means that you have within you and around you the capacity to turn it into reality. The only question you have to answer is, How badly do you want it?”

Brian Tracy

“I never hold grudges; while you’re holding a grudge, they’re out dancing.”

Brian Tracy

“You can get your time and your life under control only to the degree to which you discontinue lower-value activities.”

Brian Tracy

“The second rule of frog eating is this: If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“No person or situation can make you feel anything-it is only the way you think about a situation that makes you feel the way you do.”

Brian Tracy

“The potential consequences of any task or activity are the key determinants of how important a task really is to you and to your company.”

Brian Tracy


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