“Excellence/Perfection is not a destination; it is a continuous journey that never ends.”

Brian Tracy

“Our greatest enemies are always our own doubts and fears. But there are no limits to what you can do, be, or have except for the limits you place on yourself.”

Brian Tracy

“Act with purpose, courage, confidence, competence and intelligence until these qualities 'lock in' to your subconscious mind.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than  any other.  ”

Brian Tracy

“Your success in life will be in direct proportion to what you do after you do what you are expected to do.”

Brian Tracy

“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”

Brian Tracy

“If you can get yourself to read 30 minutes a day, you're going to double your income every year.”

Brian Tracy

“The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good. ”

Brian Tracy

“You can’t decide to value your child sometimes, and then put a game of Farmville, or golf, or a scrapbooking session before kids on other days. Values are non-negotiable like that.”

Brian Tracy

“Every hour, stop and ask: Am I really present in this moment? If not, what are my thoughts focused on? Doing this often will help you return to the present moment.”

Brian Tracy

“Love only grows by sharing. You can only have more for yourself by giving it away to others.”

Brian Tracy

“human resources are the most valuable assets that the company has.”

Brian Tracy

“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“In every company which I have done strategic planning, the number-one value people choose is always integrity. The second values may be quality of products and services, caring about people, excellent customer service, profitability , innovation, entrepreneurship, and others. But integrity always comes first.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy


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