“A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.”

Brian Tracy

“Practice "zero-based thinking" in every part of your life. Ask yourself continually, "If I were not doing this already, knowing what I now know, would I start doing it again today?" If it is something you would not start again today, knowing what you now know, it is a prime candidate for abandonment or creative procrastination.”

Brian Tracy

“If you want to be successful faster, you must double your rate of failure. Success lies on the far side of failure.”

Brian Tracy

“When in doubt, check if your actions are aligned with your purpose.”

Brian Tracy

“Read an hour every day in your chosen field. This works out to about one book per week, fifty books per year, and will guarantee your success.”

Brian Tracy

“There is more to life than just increasing its speed.”

Brian Tracy

“People who take a long view of their lives and careers always seem to make much better decisions about their time and activities than people who give very little thought to the future.”

Brian Tracy

“Your ability to think, plan, and work hard in the short term and to discipline yourself to do what is right and necessary before you do what is fun and easy is the key to creating a wonderful future for yourself.”

Brian Tracy

“Any thought or action that you repeat over and over will eventually become a new habit.”

Brian Tracy

“Changing habits that are no longer consistent with your higher purposes is one of the hardest things you’ll ever do, and one of the most essential to the quality of your life.”

Brian Tracy

“To earn more, you must learn more.”

Brian Tracy

“You will regret many things in life, but you will never regret being too kind or too fair.”

Brian Tracy

“I never hold grudges; while you’re holding a grudge, they’re out dancing.”

Brian Tracy

“The more credit you give away, the more will come back to you. The more you  help others, the more they will want to help you.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy


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