“The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.”

― Brian Tracy

“Think continually about what you want, not about the things you fear.”

― Brian Tracy

“An average person with average talent, ambition and education can outstrip the most brilliant genius in our society, if that person has clear, focused goals.”

― Brian Tracy

“Refuse to complain about your problems. Keep them to yourself. As speaker-humorist Ed Foreman says, "You should never share your problems with others because 80 percent of people don't care about them anyway, and the other 20 percent are kind of glad that you've got them in the first place.”

― Brian Tracy

“Any goal can be achieved if you break it down into enough small parts.”

― Brian Tracy

“When you train yourself, through repetition and practice, to overcome procrastination and get your most important tasks completed quickly, you will move yourself onto the fast track in your life and career and step on the accelerator.”

― Brian Tracy

“If you don't set goals for yourself, you are doomed to achieve the goals of someone else.”

― Brian Tracy

“As Michael Kami, the strategy expert, wrote, “Those who do not plan for the future cannot have one.” Personal”

― Brian Tracy

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

― Brian Tracy

“Today the greatest single source of wealth is between your ears.”

― Brian Tracy

“Courage is not absence of fear; it is control of fear, mastery of fear.”

― Brian Tracy

“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”

― Brian Tracy

“If the first thing you do when you wake up in the morning is eat a live frog, then nothing worse can happen for the rest of the day!" Brian Tracy says that your "frog" should be the most difficult item on your things-to-do list, the one you're most likely to procrastinate on; because, if you eat that first, it'll give you energy and momentum for the rest of the day. But, if you don't...if you let him sit there on the plate and stare at you while you do a hundred unimportant things, it can drain your energy and you won't even know it.”

― Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

― Brian Tracy

“Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.”

― Brian Tracy


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