“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

― Brian Tracy

“The biggest enemies we have to overcome on the road to success are not lack of ability and lack of opportunity but fears of failure and rejection and the doubts that they trigger.”

― Brian Tracy

“What one great thing would you dare to dream, if you knew you could not fail?”

― Brian Tracy

“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”

― Brian Tracy

“Priorities versus Posteriorities Setting priorities requires setting posteriorities as well. A priority is something that you do more of and sooner, whereas a posteriority is something you do less of or later. You are probably already overwhelmed with too much to do and too little time. Because of this, for you to embark on a new task, you must discontinue an old task. Getting into something new requires getting out of another activity. Before you commit to a new undertaking, ask yourself, “What am I going to stop doing so that I have enough time to work on this new task?” Go through your life regularly and practice “creative abandonment”: Consciously determine the activities that you are going to discontinue so that you have more time to spend on those tasks that can really make a difference to your future.”

― Brian Tracy

“The key to success is to focus our conscious mind on things we desire not things we fear.”

― Brian Tracy

“The most valuable tasks you can do each day are often the hardest and most complex. But the payoff and rewards for completing these tasks efficiently can be tremendous.”

― Brian Tracy

“The only way to overcome your fears is to "do the thing you fear," as Emerson wrote, "and the death of fear is certain.”

― Brian Tracy

“You are not what you think you are, but what you think, you are.”

― Brian Tracy

“People invariably seek the fastest and easiest way to get the things they want, right now, with little or no concern for the long-term consequences of their behaviors.”

― Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

― Brian Tracy

“The comfort zone is the greatest enemy of human potential.”

― Brian Tracy

“The law of Forced Efficiency says that "There is never enough time to do everything, but there is always enough time to do the most important thing.”

― Brian Tracy

“There are a thousand excuses for failure but never a good reason.” —MARK TWAIN”

― Brian Tracy

“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”

― Brian Tracy


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