“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“If you don't set goals for yourself, you are doomed to achieve the goals of someone else.”

Brian Tracy

“The comfort zone is the greatest enemy of human potential.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“try a democratic environment. Ask your child’s opinions, make them feel as though they matter and their feelings are valued. The same time and energy spent on an argument later can be spent listening to their opinions in the first place. When you take your child’s feelings into consideration, when you ask their opinions, it makes them feel important even if they don’t always get their way.”

Brian Tracy

“The most important contribution you can make to your company is to be a leader, accept responsibility for results, and dare to go forward.”

Brian Tracy

“One of the very worst uses of time is to do something very well that need not to be done at all.”

Brian Tracy

“When you set more goals, try more things, engage in more activities, and explore more opportunities, your probabilities of success increase dramatically.”

Brian Tracy

“Today the greatest single source of wealth is between your ears.”

Brian Tracy

“You are fully responsible for everything you are, everything you have and everything you become.”

Brian Tracy

“Act with purpose, courage, confidence, competence and intelligence until these qualities 'lock in' to your subconscious mind.”

Brian Tracy

“Imagine no limitations; decide what's right and desirable before you decide  what's possible.”

Brian Tracy

“Whatever you believe, with conviction, becomes your reality.”

Brian Tracy

“Committing your goals to paper increases the likelihood of your achieving them by one thousand percent.”

Brian Tracy

“Dress for success. Image is very important. People judge you by the way you look on the outside”

Brian Tracy


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