“Only people can be made to increase in value. Computers and other equipment depreciate and eventually become obsolete.”
―
Brian Tracy
“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.
―
Brian Tracy
“The success you are enjoying today is the result of the price you have paid in the past.”
―
Brian Tracy
“Decide upon your major definite purpose in life and then organize all your activities around it.”
―
Brian Tracy
“Successful people are simply those with successful habits.
―
Brian Tracy
“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”
―
Brian Tracy
“Develop an attitude of gratitude, and give thanks for everything that happens to
you, knowing that every step forward is a step toward achieving something
bigger and better than your current situation.”
―
Brian Tracy
“What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?”
―
Brian Tracy
“Rule: Resist the temptation to clear up small things first. Remember, whatever you choose to do over and over eventually becomes a habit that is hard to break. If you choose to start your day working on low-value tasks, you will soon develop the habit of always starting and working on low-value tasks. This is not the kind of habit you want to develop or keep. The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you will be naturally motivated to continue. A part of your mind loves to be busy working on significant tasks that can really make a difference. Your job is to feed this part of your mind continually. Motivate”
―
Brian Tracy
“Act with purpose, courage, confidence, competence and intelligence until these qualities 'lock in' to your subconscious mind.”
―
Brian Tracy
“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.”
―
Brian Tracy
“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”
―
Brian Tracy
“Hold yourself responsible for a higher standard than anyone else expects of you. Never excuse yourself. Never pity yourself. Be a hard master to yourself and be lenient to everyone else.” —HENRY WARD BEECHER, NINETEENTH-CENTURY CLERGYMAN”
―
Brian Tracy
“If you don't set goals for yourself, you are doomed to achieve the goals of someone else.”
―
Brian Tracy
“The biggest mistake we could ever make in our lives is to think we work for anybody but ourselves.”
―
Brian Tracy
