“Changing habits that are no longer consistent with your higher purposes is one of the hardest things you’ll ever do, and one of the most essential to the quality of your life.”

Brian Tracy

“The only way to overcome your fears is to "do the thing you fear," as Emerson wrote, "and the death of fear is certain.”

Brian Tracy

“The law of increasing returns says that the more you focus on doing the few things that represent the most valuable use of your time, the better you become at those activities and the less time it takes you to accomplish each one.”

Brian Tracy

“I never hold grudges; while you’re holding a grudge, they’re out dancing.”

Brian Tracy

“The only real limitation on your abilities is the level of your desires. If you  want it badly enough, there are no limits on what you can achieve.  ”

Brian Tracy

“Positive expectations are the mark of the superior personality.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than  any other.  ”

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“Talent Is Overrated,”

Brian Tracy

“If there is one thing I know, it is this, rich people are remarkably unremarkable.”

Brian Tracy

“Goals are the fuel in the furnace of achievement.”

Brian Tracy

“The key to success is to focus our conscious mind on things we desire not things we fear.”

Brian Tracy

“This is the process of “systematic desensitization.” By confronting your fear, and by repeatedly doing the thing you fear, the fear eventually disappears.”

Brian Tracy

“By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more. It has been estimated that the tendency to start and stop a task—to pick it up, put it down, and come back to it—can increase the time necessary to complete the task by as much as 500 percent. Each time you return to the task, you have to familiarize yourself with where you were when you stopped and what you still have to do. You have to overcome inertia and get yourself going again. You have to develop momentum and get into a productive work rhythm. But when you prepare thoroughly and then begin, refusing to stop or turn aside until the job is done, you develop energy, enthusiasm, and motivation. You get better and better and more productive. You work faster and more effectively.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy


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