“Everything you do is triggered by an emotion of either desire or fear.”

Brian Tracy

“Develop the winning edge; small differences in your performance can lead to large differences in your results.”

Brian Tracy

“Anytime you stop striving to get better, you're bound to get worse.

Brian Tracy

“I found that every single successful person I’ve ever spoken to had a turning point and the turning point was where they made a clear, specific, unequivocal decision that they were not going to live like this anymore. Some people make that decision at 15 and some people make it at 50 and most never make it at all.”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“Leadership is the ability to elicit extraordinary performance from ordinary people.”

Brian Tracy

“The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.”

Brian Tracy

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. JAMES T. McCAY”

Brian Tracy

“if you expect to be successful, you will eventually be successful. If you expect to be happy and popular, you will be happy and popular. If you expect to be healthy and prosperous, that is what will happen... Always think and talk positively about the future. Start every morning by saying: 'I believe something wonderful is going to happen to me today.' Then, throughout the day, expect the best.”

Brian Tracy

Galileo once wrote, "You cannot teach a man anything; you can only help him find it within himself.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy

“The foundation of self-confidence, the basis of boldness and self-assertion, is a deep inner trust, based on living a life of perfect integrity, and disciplining yourself to live consistent with your highest values in every situation.”

Brian Tracy

“Success equals goals; all else is commentary.  ”

Brian Tracy

“You will regret many things in life, but you will never regret being too kind or too fair.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy


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