“human resources are the most valuable assets that the company has.”

Brian Tracy

“People who take a long view of their lives and careers always seem to make much better decisions about their time and activities than people who give very little thought to the future.”

Brian Tracy

“There is an old saying that "by the yard it's hard; but inch by inch, anything's a cinch!”

Brian Tracy

“First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.”

Brian Tracy

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy

“Your mind is designed in such a way that you cannot have an idea on the one hand without also having the ability to bring that idea into reality on the other. The very existence of an idea in your conscious mind means that you have within you and around you the capacity to turn it into reality. The only question you have to answer is, How badly do you want it?”

Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“Know What You Believe What are your values today with regard to your work and your career? Do you believe in the values of integrity, hard work, dependability, creativity, cooperation, initiative, ambition, and getting along well with people? People who live these values in their work are vastly more successful and more highly esteemed than people who do not. What are your values with regard to your family? Do you believe in the importance of unconditional love, continuous encouragement and reinforcement, patience, forgiveness, generosity, warmth, and attentiveness? People who practice these values consistently with the important people in their lives are much happier than people who do not. What are your values with regard to money and financial success? Do you believe in the importance of honesty, industry, thrift, frugality, education, excellent performance, quality, and persistence? People who practice these values are far more successful in their financial lives than those who do not, and they achieve their financial goals far faster as well. What about your health? Do you believe in the importance of self-discipline, self-mastery, and self-control with regard to diet, exercise, and rest? Do you set high standards for health and fitness and then work every day to live up to those standards? People who practice these values live longer, healthier lives than people who do not.”

Brian Tracy

“Perhaps the most important insight of all with regard to success is that to achieve greatly, you must become a different person. It is not the material things you accomplish or acquire that matter so much as it is the quality of the person you must become to accomplish well above the average. The development of self-discipline is the high road that makes everything possible for you.”

Brian Tracy

“Excellence/Perfection is not a destination; it is a continuous journey that never ends.”

Brian Tracy

“Success equals goals; all else is commentary.  ”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“People invariably seek the fastest and easiest way to get the things they want, right now, with little or no concern for the long-term consequences of their behaviors.”

Brian Tracy

“If you can get yourself to read 30 minutes a day, you're going to double your income every year.”

Brian Tracy


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