“It is rather pointless to go head to head with strong and entrenched competition. But numerous opportunities can be found in the marketplace for a company to maximize its unique qualities, differentiate its products and services, and go after a specific market segment where its competitors are weak and where you can develop superiority, where you can win battles.”

Brian Tracy

“The better and more persuasively you speak, the more you like yourself. The more you like yourself, the more optimistic and confident you are. The more you like yourself, the more positive and personable you are in your relationships with others. The more you like yourself, the healthier, happier, and more positive you become in everything you do.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

Brian Tracy

“The only real limitation on your abilities is the level of your desires. If you  want it badly enough, there are no limits on what you can achieve.  ”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“As Michael Kami, the strategy expert, wrote, “Those who do not plan for the future cannot have one.” Personal”

Brian Tracy

“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“No matter what the level of your ability, you have more potential than you can ever develop in a lifetime. JAMES T. McCAY”

Brian Tracy

“Almost all stress, tension, anxiety, and frustration, both in life and in work, comes from doing one thing while you believe and value something completely different.”

Brian Tracy

“The foundation of self-confidence, the basis of boldness and self-assertion, is a deep inner trust, based on living a life of perfect integrity, and disciplining yourself to live consistent with your highest values in every situation.”

Brian Tracy

“The biggest enemies we have to overcome on the road to success are not lack of ability and lack of opportunity but fears of failure and rejection and the doubts that they trigger.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life.”

Brian Tracy

“The highest paid Americans read an average of two to three hours per day. The lowest paid Americans don't read at all... ...58% of adults never read another book after they leave high school—including 42% of university graduates... ...43.6% of American adults read below the 7th grade level... they are functionally illiterate... fully 50% of high school graduates cannot read their graduation diplomas, nor fill out an application form for a job at McDonald’s...”

Brian Tracy

“By the yard it's hard, but inch by inch, anything's a cinch A journey of a thousand leagues begins with a single step In addition, to keep your energy levels at their highest, be careful  about what you eat. Start the day with a high protein, low fat and  low carbohydrate breakfast. Eat saladswith fish or chicken at lunch.  Avoid sugar, salt, white flour products or deserts. Avoid soft drinks  and candy bars or pastries. Feed yourself as you would feed a world  class athlete before a competition, because in many respects, that’s  what you are before starting work each day”

Brian Tracy


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