“The essence of a successful business is really quite simple. It is your ability to offer a product or service that people will pay for at a price sufficiently above your costs, ideally three or four or five times your cost, thereby giving you a profit that enables you to buy and to offer more products and services.”

Brian Tracy

“When everything is laid out neatly and in sequence, you will feel much more like getting on with the job.”

Brian Tracy

“If you have to eat a live frog at all, it doesn't pay to sit and look at it for very long.”

Brian Tracy

“The PREP Formula Once you have your points, you can use the “PREP” formula for each point in your presentation. P: Point of View State your opinion, idea, or fact at the beginning. R: Reasons State your reasons for holding this point of view. E: Example Reinforce your point of view with an example. P: Point of View Restate your first “P” to emphasize your idea and to come full circle.”

Brian Tracy

“There are a thousand excuses for failure but never a good reason.” —MARK TWAIN”

Brian Tracy

“Help yourself warm up and prepare mentally by repeating, “I feel happy! I feel healthy! I feel terrific!” It is not possible for you to talk positively to yourself, using words like this, without immediately feeling happier and more confident.”

Brian Tracy

“Between you and every goal that you wish to achieve, there is a series of obstacles, and the bigger the goal, the bigger the obstacles. Your decision to be, have and do something out of the ordinary entails facing difficulties and challenges that are out of the ordinary as well. Sometimes your greatest asset is simply your ability to stay with it longer than anyone else.”

Brian Tracy

“The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life. This key insight is the heart and soul of this book.

Brian Tracy

“Your success in life will be in direct proportion to what you do after you do what you are expected to do.”

Brian Tracy

“Just as your car runs more smoothly and requires less energy to go faster and  farther when the wheels are in perfect alignment, you perform better when your  thoughts, feelings, emotions, goals, and values are in balance.”

Brian Tracy

“Courage is a habit that is learned by acting courageously whenever the quality of courage is required.”

Brian Tracy

“Every minute you spend in planning saves 10 minutes in execution; this gives  you a 1,000 percent Return on Energy!”

Brian Tracy

“An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but gets very little done.”

Brian Tracy

“No person or situation can make you fed anything-it is only the way you think about a situation that makes you feel the way you do.”

Brian Tracy

“Second, take every course and seminar available on the key skills that can help you. Attend the conventions and business meetings of your profession or occupation. Go to the sessions and workshops. Sit up front and take notes. Purchase the audio recordings of the programs. Dedicate yourself to becoming one of the most knowledgeable and competent people in your field. Third,”

Brian Tracy


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