“Successful, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.

Brian Tracy

“What is the most important and valuable work that you do, in any field or profession? It’s thinking!”

Brian Tracy

“Your behavior will guide the behavior of the other members of your team or the people in your organization.”

Brian Tracy

“You are what you think you are. Your self-concept determines your performance.”

Brian Tracy

“Every hour, stop and ask: Am I really present in this moment? If not, what are my thoughts focused on? Doing this often will help you return to the present moment.”

Brian Tracy

“You can’t decide to value your child sometimes, and then put a game of Farmville, or golf, or a scrapbooking session before kids on other days. Values are non-negotiable like that.”

Brian Tracy

“First, make a decision to develop the habit of task completion. Second, discipline yourself to practice the principles you are about to learn over and over until they become automatic. And third, back everything you do with determination until the habit is locked in and becomes a permanent part of your personality.”

Brian Tracy

“Leaders think and talk about the solutions. Followers think and talk about the problems.”

Brian Tracy

“Optimism is the one quality more associated with success and happiness than any other.”

Brian Tracy

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not.”

Brian Tracy

“You perform at your highest potential only when you are focusing on the most valuable use of your time. This is the key to personal and business success. It is the central issue in personal efficiency and time management. You must always be asking yourself, What is the most valuable use of my time right now? Discipline yourself to work exclusively on the one task that, at any given time, is the answer to this question. Keep yourself on track and focused on your most important responsibilities by asking yourself, over and over, What is the most valuable use of my time right now? How you can apply this law immediately: 1. Remember that you can do only one thing at a time. Stop and think before you begin. Be sure that the task you do is the highest-value use of your time. Remind yourself that anything else you do while your most important task remains undone is a relative waste of time. 2. Be clear about the most valuable work that you do for your organization. Whatever it is, resolve to concentrate on doing that specific task before anything else. Why are you on the payroll? What specific, tangible, measurable results are expected of you? And of all the different results you are capable of achieving, which are the most important to your career at this moment? Whatever the answer, this is where you must focus your energies, and nowhere else.”

Brian Tracy

“The greatest problem of human life is fear. It is fear that robs us of happiness. It is fear that causes us to settle for far less than we are capable of. It is fear that is the root cause of negative emotions, unhappiness and problems in human relationships.”

Brian Tracy

“The fact is that your productivity begins to decline after eight or nine hours of work. For this reason, working long hours into the night, although it is sometimes necessary, means that you are usually producing less and less in more and more time. The more tired you become, the worse the quality of your work will be and the more mistakes you will make. At a certain point, you can reach “the wall” and simply be unable to continue, like a battery that is run down.”

Brian Tracy

“The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary.”

Brian Tracy

“Based on your current results, what changes are you going to have to make to ensure that your products and services of tomorrow are exactly what the customers will be wanting at that time?”

Brian Tracy


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