“Quando entendemos o ponto de vista do próximo — entendemos o que ele está tentando fazer nove entre dez vezes ele está tentando fazer o que é certo.”

John C. Maxwell

“only secure leaders exhibit servanthood.”

John C. Maxwell

“Clearly, if leaders have a strong set of ethical values and live them out, then people will respect them, not just their position. Immature leaders try to use their position to drive high performance.”

John C. Maxwell

“Are we quick to respond to others’ needs? Do we run from problems or face them? Do we talk more about bad news or good news? Do we give people the benefit of the doubt, or do we assume the worst?

John C. Maxwell

“I believed that if you have the heart to make a difference, there is always an answer, but if you have a heart of indifference, there is never an answer.”

John C. Maxwell

“One of my favorite stories is about a newly hired traveling salesman who sent his first sales report to the home office. It stunned the brass in the sales department because it was obvious that the new salesman was ignorant! This is what he wrote: “I seen this outfit which they ain’t never bot a dim’s worth of nothin from us and I sole them some goods. I’m now goin to Chicawgo.” Before the man could be given the heave-ho by the sales manager, along came this letter from Chicago: “I cum hear and sole them haff a millyon.” Fearful if he did, and afraid if he didn’t fire the ignorant salesman, the sales manager dumped the problem in the lap of the president. The following morning, the ivory-towered sales department members were amazed to see posted on the bulletin board above the two letters written by the ignorant salesman this memo from the president: “We ben spendin two much time trying to spel instead of trying to sel. Let’s watch those sails. I want everybody should read these letters from Gooch who is on the rode doin a grate job for us and you should go out and do like he done.”

John C. Maxwell

“Winning teams have players who put the good of the team ahead of themselves. They want to play in their area of strength, but they’re willing to do what it takes to take care of the team. They are willing to sacrifice their role for the greater goal.”

John C. Maxwell

“A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them.”

John C. Maxwell

“Connectors do the difficult work of keeping it simple.”

John C. Maxwell

“We don’t get to pick our talents or IQ. But we do choose our character. In fact, we create it every time we make choices—to cop out or dig out of a hard situation, to bend the truth or stand under the weight of it, to take the easy money or pay the price.”

John C. Maxwell

“knowledge alone is not power. Knowledge has value only in the hands of someone who has the ability to think well. People must learn how to think well to achieve their dreams and to reach their potential.”

John C. Maxwell

“My Influence My life shall touch a dozen lives Before this day is done. Leave countless marks of good or ill, E’er sets the evening sun. This, the wish I always wish, The prayer I always pray; Lord, may my life help others’ lives It touches by the way.7”

John C. Maxwell

“UCLA psychology professor emeritus Albert Mehrabian discovered that face-to-face communication can be broken down into three components: words, tone of voice, and body language.”

John C. Maxwell

“I will build a motorcar for the multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessings of hours of pleasure in God’s great open spaces.”

John C. Maxwell

“Being heard is so close to being loved, that for the average person, they are almost indistinguishable.”

John C. Maxwell


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