“Several years ago Dr. Maxwell Maltz’s book, Psycho-Cybernetics, was one of the most popular books on the market. Dr. Maltz was a plastic surgeon who often took disfigured faces and made them more attractive. He observed that in every case, the patient’s self-image rose with his and her physical improvement. In addition to being a successful surgeon, Dr. Maltz was a great psychologist who understood human nature. A wealthy woman was greatly concerned about her son, and she came to Dr. Maltz for advice. She had hoped that the son would assume the family business following her husband’s death, but when the son came of age, he refused to assume that responsibility and chose to enter an entirely different field. She thought Dr. Maltz could help convince the boy that he was making a grave error. The doctor agreed to see him, and he probed into the reasons for the young man’s decision. The son explained, “I would have loved to take over the family business, but you don’t understand the relationship I had with my father. He was a driven man who came up the hard way. His objective was to teach me self-reliance, but he made a drastic mistake. He tried to teach me that principle in a negative way. He thought the best way to teach me self-reliance was to never encourage or praise me. He wanted me to be tough and independent. Every day we played catch in the yard. The object was for me to catch the ball ten straight times. I would catch that ball eight or nine times, but always on that tenth throw he would do everything possible to make me miss it. He would throw it on the ground or over my head but always so I had no chance of catching it.” The young man paused for a moment and then said, “He never let me catch the tenth ball—never! And I guess that’s why I have to get away from his business; I want to catch that tenth ball!”

“Cuando su mentalidad es dar más de lo que toma, lo fuerza a pensar más en los demás que en usted mismo.”

“Good thoughts and actions can never produce bad results; bad thoughts and actions can never produce good results.”

“When you know your purpose and priorities and you have ordered your day, week, or year according to them, you have a clarity of thought that strengthens everything you do.”

“next time you feel ready to conform to popular thinking on an issue, stop and think.”

“Good thinking will improve your life. It will help you to become an achiever.”

“Your mission is to become better today than you were yesterday.”

“«La mayoría ve los obstáculos; pocos ven los objetivos; la historia registra el éxito de los últimos, mientras que el olvido es la recompensa de los primeros».

“The vision of the leader becomes the aspiration of the people. The impact is incredible.”

“you can act your way into feeling long before you can feel your way into action. If you wait until you feel like doing something, you will likely never accomplish it.”

“Care without candor creates dysfunctional relationships. Candor without care creates distant relationships.”

“When you give of yourself, it benefits you, the organization, and the receiver.”

“I believed that if you have the heart to make a difference, there is always an answer, but if you have a heart of indifference, there is never an answer.”

“If you wouldn't follow yourself, why should anyone else?”

“If I wanted to make a difference… Wishing for things to change wouldn’t make them change. Hoping for improvements wouldn’t bring them. Dreaming wouldn’t provide all the answers I needed. Vision wouldn’t be enough to bring transformation to me or others. Only by managing my thinking and shifting my thoughts from desire to deeds would I be able to bring about positive change. I needed to go from wanting to doing.”