“I may not be able to change the world I see around me, but I can change what I see within me.”

John C. Maxwell

“Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”

John C. Maxwell

“To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful.”

John C. Maxwell

“The younger you are, the more likely you will give your attention to many things. That’s good because if you’re young you’re still getting to know yourself, your strengths and weaknesses. If you focus your thinking on only one thing and your aspirations change, then you’ve wasted your best mental energy. As you get older and more experienced, the need to focus becomes more critical. The farther and higher you go, the more focused you can be—and need to be.”

John C. Maxwell

“Recently I took my daughter Elizabeth out to a restaurant for lunch. The waitress, whose job it was to take care of people, made us feel that we were really inconveniencing her. She was grumpy, negative, and unhelpful. All of her customers were aware of the fact that she was having a bad day. Elizabeth looked up at me and said, “Dad, she’s a grump, isn’t she?” I could only agree with a look of disdain. Halfway through our experience I tried to change this woman’s negative attitude. Pulling out a $10 bill, I said, “Could you do me a favor? I’d like some change for this $10 bill because I want to give you a good tip today.” She looked at me, did a double take, and then ran to the cash register. After changing the money, she spent the next fifteen minutes hovering over us. I thanked her for her service, told her how important and helpful she was, and left a good tip. As we left, Elizabeth said, “Daddy, did you see how that lady changed?” Seizing this golden opportunity, I said, “Elizabeth, if you want people to act right toward you, you act right toward them. And many times you’ll change them.”

John C. Maxwell

“Attitude is one of the most contagious qualities a human being possesses.”

John C. Maxwell

“Maturity doesn’t come with age. It begins with the acceptance of responsibility.”

John C. Maxwell

“The sum of all your thoughts comprises your overall attitude.”

John C. Maxwell

“You will find as you look back upon your life that the moments when you have really lived, are the moments when you have done things in a spirit of love.”

John C. Maxwell

“Hold fast to dreams for when dreams go, Life is a barren field frozen with snow.”

John C. Maxwell

“But the Law of Magnetism really is true: who you are is who you attract.”

John C. Maxwell

“The Cost and Expectation of Leadership Leviticus 7:33–35 Aaron, like many leaders throughout history, received a divine calling. God chose Aaron and his sons to serve as Israel’s priests and charged them with carrying out rituals and sacrifices on behalf of all Israelites. Scripture gives meticulous detail to their ordination and calling. Their conduct was to be beyond reproach—and God made it crystal clear that failure to uphold His established guidelines would result in death. Numerous accounts in the Book of Leviticus demonstrate the high cost and expectation that goes with a holy calling to leadership positions. As the high priest, Aaron was the only one authorized to enter the Most Holy Place and appear before the very presence of God. The Lord set Aaron apart for his holy work. Despite his high calling, Aaron struggled with his authority and later caved in to the depraved wishes of the people. He failed at a crucial juncture and led Israel in a pagan worship service, an abomination that led to the deaths of many Israelites. Aaron had been set apart for God’s service, but he chose to live and lead otherwise. The failure of a leader usually results in consequences far more grave than the fall of a non-leader. On the day Aaron failed, “about three thousand men of the people fell [died]” (Ex. 32:28). When leaders fail, followers pay the price.”

John C. Maxwell

“Everything begins with a thought.”

John C. Maxwell

“Cuando los líderes aprenden buenos valores y los viven, ellos mismos se hacen más valiosos e incrementan el valor de las demás personas.”

John C. Maxwell

“The number-one reason most people lose arguments is not because they’re wrong; it’s because they don’t know when to quit.”

John C. Maxwell


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