“Many people view leadership the same way they view success, hoping to go as far as they can, to climb the ladder, to achieve the highest position possible for their talent. But contrary to conventional thinking, I believe the bottom line in leadership isn't how far we advance ourselves but how far we advance others. That is achieved by serving others and adding value to their lives.”

John C. Maxwell

“The whole idea of motivation is a trap. Forget motivation. Just do it. Exercise, lose weight, test your blood sugar, or whatever. Do it without motivation. And then, guess what? After you start doing the thing, that's when the motivation comes and makes it easy for you to keep on doing it.”

John C. Maxwell

“UCLA basketball coach John Wooden told players who scored to give a smile, wink, or nod to the player who gave them a good pass. “What if he’s not looking?” asked a team member. Wooden replied, “I guarantee he’ll look.” Everyone values encouragement and looks for it.”

John C. Maxwell

“Our problems are no longer problems when we seek learning instead of leisure.”

John C. Maxwell

“Al preguntar cómo podemos maximizar nuestras experiencias, les sacamos el mayor provecho.”

John C. Maxwell

“In my first leadership position, I mistakenly thought that being named the leader meant that I was the leader. Back then I defined leading as a noun—as the position I was appointed to—not a verb—as what I was doing. Though I had been hired as the senior pastor, I quickly discovered the real leader of the church was a down-to-earth farmer named Claude, who had been earning his leadership influence through many positive actions over many years. He later explained it to me, saying, “John, all the letters”

John C. Maxwell

“We can change our whole life and the attitude of people around us simply by changing ourselves. —RUDOLF DREIKURS”

John C. Maxwell

“If you don’t like the crop you are reaping, check the seed you are sowing.”

John C. Maxwell

“Irresponsible leaders have a “me first” attitude and use their position for personal benefit.”

John C. Maxwell

“Thinking for a Change shares the way that I think on a daily basis. My wife, Margaret, says it has more of my DNA than any of my other books.”

John C. Maxwell

“Hundreds can talk for one who can think, but thousands can think for one who can see.”

John C. Maxwell

“INTEGRITY—Did I do my best? EXPECTATION—Did I please my sponsor? RELEVANCE—Did I understand and relate to the audience? VALUE—Did I add value to the people? APPLICATION—Did I give people a game plan? CHANGE—Did I make a difference?”

John C. Maxwell

“Fail early, fail often, but always fail forward.”

John C. Maxwell

“We the uninformed, working for the inaccessible, are doing the impossible for the ungrateful!”

John C. Maxwell

“The measure of a leader is not the number of people who serve him, but the number of people he serves.”

John C. Maxwell


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