“The true leader serves. Serves people. Serves their best interests, and in so doing will not always be popular, may not always impress. But because true leaders are motivated by loving concern, rather than a desire for personal glory, they are willing to pay the price

John C. Maxwell

“People who make growth their goal—instead of a title, position, salary, or other external target—always have a future.”

John C. Maxwell

“This poster in a Nordstrom’s department store once caught my attention: “The only difference between stores is the way they treat their customers.” That’s a bold statement. Most stores would advertise the quality of their merchandise or their wide selection as what sets them apart from the rest. The difference between Nordstrom’s and other stores, according to an employee of the competition, is that other stores are organization-oriented; Nordstrom’s is people-oriented. Their employees are trained to respond quickly and kindly to customer complaints. As a result, according to writer Nancy Austin, “Nordstrom’s doesn’t have customers; it has fans.” A study by TARP, Technical Assistance” 

John C. Maxwell

“People naturally see themselves in the light of their intentions, but they measure others according to their actions.”

John C. Maxwell

“First, when we are busy, we naturally believe that we are achieving. But busyness does not equal productivity. Activity is not necessarily accomplishment. Second, prioritizing requires leaders to continually think ahead, to know what's important, to know what's next, to see how everything relates to the overall vision. That's hard work. Third, prioritizing causes us to do things that are at the least uncomfortable and sometimes downright painful.”

John C. Maxwell

“Successful people think differently than unsuccessful people.”

John C. Maxwell

“When people respect you as a person, they admire you. When they respect you as a friend, they love you. When they respect you as a leader, they follow you.”

John C. Maxwell

“Each day is an unrepeatable miracle. Today will never happen again, so we must make it count.”

John C. Maxwell

“Management is the process of assuring that the program and objectives of the organization are implemented. Leadership, on the other hand, has to do with casting vision and motivating people.”

John C. Maxwell

“communication comes from the Latin word communis, meaning “common.” 

John C. Maxwell

“Four Unpardonable Sins of a Communicator”: being unprepared, uncommitted, uninteresting, or uncomfortable.”

John C. Maxwell

“Being heard is so close to being loved, that for the average person, they are almost indistinguishable.”

John C. Maxwell

“Those things that hurt, instruct.”

John C. Maxwell

“The bottom line in leadership isn't how far we advance ourselves but how far we advance others.”

John C. Maxwell

“Leaders must be close enough to relate to others, but far enough ahead to motivate them.”

John C. Maxwell


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