“It is the personalities back of a business which determine the measure of success the business will enjoy. Modify those personalities so they are more pleasing and more attractive to the patrons of the business and the business will thrive. In any of the great cities of the United States one may purchase merchandise of similar nature and price in scores of stores, yet you will find there is always one outstanding store which does more business than any of the others, and the reason for this is that back of that store is a man, or men, who has attended to the personalities of those who come in contact with the public. People buy personalities as much as merchandise, and it is a question if they are not influenced more by the personalities with which they come in contact than they are by the merchandise.

Napoleon Hill

“¡La fe es el “elixir eterno” que le da vida, poder y acción al impulso del pensamiento!”

Napoleon Hill

“Keep your eyes and ears wide open— and your mouth closed, if you wish to acquire the habit of prompt decision.”

Napoleon Hill

“The starting point of all achievement is DESIRE.”

Napoleon Hill

“Before success comes in any man’s life, he is sure to meet with much temporary defeat, and, perhaps, some failure. When defeat overtakes a man, the easiest and most logical thing to do is to quit. That is exactly what the majority of men do.

Napoleon Hill

“The Koran, the revealed word of God, was the closest thing to a miracle in Mohammed’s life. He had not been a poet; he had no gift of words. Yet the verses of the Koran, as he received them and recited them to the faithful, were better than any verses which the professional poets of the tribes could produce. This, to the Arabs, was a miracle. To them the gift of words was the greatest gift, the poet was all-powerful.

Napoleon Hill

“Knowledge has no value except that which can be gained from its application toward some worthy end.”

Napoleon Hill

“It is one of the strangest anomalies of life that the absence of fear, and not formal education or brilliance of mind, is the major cause of individual success.”

Napoleon Hill

“A long while ago, a great warrior faced a situation which made it necessary for him to make a decision which insured his success on the battlefield. He was about to send his armies against a powerful foe, whose men outnumbered his own. He loaded his soldiers into boats, sailed to the enemy’s country, unloaded soldiers and equipment, then gave the order to burn the ships that had carried them. Addressing his men before the first battle, he said, “You see the boats going up in smoke. That means that we cannot leave these shores alive unless we win! We now have no choice—we win, or we perish! They won.”

Napoleon Hill

“Your mental attitude is the most dependable key to your personality.”

Napoleon Hill

“Some who will read this, will believe that no one can think and grow rich. They cannot think in terms of riches, because their thought habits have been steeped in poverty, want, misery, failure, and defeat.” 

Napoleon Hill

“I had learned, from years of experience with men, that when a man really desires a thing so deeply that he is willing to stake his entire future on a single turn of the wheel in order to get it, he is sure to win.”

Napoleon Hill

“What can you do with a man who has an invincible purpose in him; who never knows when he is beaten; and who, when his legs are shot off, will fight on the stumps. Difficulties and opposition do not daunt him. He thrives upon persecution; it only stimulates him to more determined endeavor. The world always listens to a man with a will in him.”

Napoleon Hill

“More than five hundred of the most successful men this country has ever known told the author their greatest success came just one step beyond the point at which defeat had overtaken them. Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.”

Napoleon Hill

“RESPOND POSITIVELY TO LIFE. Develop a positive self-image.Your image, your reactions to life and your decisions are completely within your control.”

Napoleon Hill


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