“There are proven ways to win the loyalty of tough, strong, ferocious men: play on the certain knowledge of their superiority, the mystique of secret covenant, the esprit of shared suffering.”

Frank Herbert

“Paul swallowed. He felt that he played a part already played over countless times in his mind…yet…there were differences. He could see himself perched on a dizzying summit, having experienced much and possessed of a profound store of knowledge, but all around him was abyss. And again he remembered the vision of fanatic legions following the green and black banner of the Atreides, pillaging and burning across the universe in the name of their prophet Muad’Dib. That must not happen, he told himself.”

Frank Herbert

“The real wealth of a planet is in its landscape, how we take part in that basic source of civilization- agriculture.”

Frank Herbert

“Nothing wins more loyalty for a leader than an air of bravura," the Duke said. "I, therefore, cultivate an air of bravura.”

Frank Herbert

“How do we approach the study of Muad’Dib’s father? A man of surpassing warmth and surprising coldness was the Duke Leto Atreides. Yet, many facts open the way to this Duke: his abiding love for his Bene Gesserit lady; the dreams he held for his son; the devotion with which men served him. You see him there—a man snared by Destiny, a lonely figure with his light dimmed behind the glory of his son. Still, one must ask: What is the son but an extension of the father?”

Frank Herbert

“He maintains the level of individuals. Too few individuals, and a people reverts to a mob.”

Frank Herbert

“When he wanted, he could radiate charm and sincerity, but I often wonder in these later days if anything about him was as it seemed. I think now he was a man fighting constantly to escape the bars of an invisible cage.”

Frank Herbert

“it’s a human trait that when we encounter personal problems, those things most deeply personal are the most difficult to bring out for our logic to scan. We tend to flounder around, blaming everything but the actual, deep-seated thing that’s really chewing on us.”

Frank Herbert

“They’d never known anything but victory which, Paul realized, could be a weakness in itself. He put that thought aside for later consideration in his own training program.”

Frank Herbert

“You must be always hungry and thirsty.” The Baron caressed his bulges beneath the suspensors. “Like me.”

Frank Herbert

“Can you take him, Gurney?” “M’Lord jests!”

Frank Herbert

“Use the first moments in study. You may miss many an opportunity for quick victory in this way, but the moment the study are in insurance of success. Take your time and be sure.”

Frank Herbert

“Have you heard the latest word from Arrakis?” the Baron asked. “No, Uncle.” Feyd-Rautha forced himself not to look back. He turned down the hall out of the servants’ wing. “They’ve a new prophet or religious leader of some kind among the Fremen,” the Baron said. “They call him Muad’Dib. Very funny, really. It means ‘the Mouse.’ I’ve told Rabban to let them have their religion. It’ll keep them occupied.”

Frank Herbert

“Combine Honnete Ober Advancer Mercantiles—the CHOAM Company.”

Frank Herbert

“Riots and comedy are but symptoms of the times, profoundly revealing. They betray the psychological tone, the deep uncertainties…and the striving for something better, plus the fear that nothing would come of it all.”

Frank Herbert


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